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Posts Tagged ‘photography’

Vincent Van Gogh had it made. Act all freakin’ crazy, cut off your ear, get committed to an asylum, and then paint like a mo’fo. He wasn’t worried about selling his art– heck, it never occurred to him. He painted for the sake of the art, for self-expression, and just because he just HAD to. Passion, pure and simple.

OK, so I’m oversimplifying, and as for poor VVG, the guy led a tortured life. I’d like to skip the asylum and missing ear part. I’d also like to sell my art before I die.

But as I get into the marketing side of my photography, I’m learning that creating great art isn’t even a start. There’s so much to learn about online selling… banner ads, cost-per-click, bounce rates, email opt-in, social networking… aaaargh! And that’s just the web stuff.

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So, about the name of this blog…  let’s ask the smart people at Wikipedia–

Dodging and burning are techniques used during the photographic printing process to manipulate the  exposure of a selected area(s). Dodging decreases the exposure for areas of the print that the photographer wishes to be lighter, while Burning increases the exposure to areas of the print that should be darker.

Yes, Virginia, there is a method to my madness.  I wanted a name to symbolize the life journey upon which I embark. My initial foray is commercializing my art photography, and well, there you go. Trust me, all the obvious names like “Point and Shoot” and “Extreme Closeup” were taken. But this one, Dodge & Burn, well I kinda like that. Manipulating the exposure of selected areas. Keeping the basic concept intact, while making some areas more prominent, and having some fade to black. Now tell me THAT’s not deep and symbolic. Are you feeling it?

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